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Ko Yang Warns of Expiry With Changing Colors

By: Jessica Marcel - Published: • References: inewidea & cribcandy
Artist Ko Yang designed this milk carton to change colors over time. That way, if it’s old, it should reveal its non-freshness without a sniff test. The box changes from all white to all cheese. Cheese, in this case, is a color represented by some kind of nasty looking orange splotches.

If it looks like cheese, you probably shouldn’t drink it. Ko Yang has a good idea here for consumers, although sellers might not be so quick to jump at this idea. Stats for Freshness Revealing Packages Trending: Older & Mild
Traction: 2,941 clicks in 242 w
Interest: 4 minutes
Concept: Freshness Revealing Packages
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: milk crate sculptures, chocolate-covered supercars, and oddly-named beverages.