Tiger Beer 'Know the Not Known' Gives Exclusive London Nightlife Access

By: leewashington - Published: Oct 10, 2010 • References: facebook
Twenty-something urban consumers seek to discover and make choices beyond the superficial; accordingly, Tiger Beer has launched a campaign that aims to provoke, then reward curiosity called ‘Know The Not Known.’

‘Know The Not Known’ features up-and-coming contemporary talents from the four fields of art, music, design and film, and will provide access to the best parties in London, from Halloween secret cinema in a park to art openings. Through the Facebook page, their curiosity is rewarded by access to underground, invite-only Vice magazine and Tiger-supported events. Stats for Underground Beer Promos Trending: Older & Average
Research: 2,386 clicks in 293 w
Interest: > 3 minutes
Concept: Know The Now Known
Related: 59 examples / 45 photos
Segment: Males, 18-35
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