The Knock Out Beauty Collection Sends a Powerful Message

By: Katherine Pendrill - Mar 30, 2016
References: & bustle
Sonia Kashuk recently teamed up with Target for her new Knock Out Beauty Collection. Instead of soft and feminine touches, the new collection draws inspiration from sports in order to send a powerful message about beauty.

The Knock Out Beauty Collection is a 16-piece line designed to empower women in a unique way. Each item in the collection draws inspiration from powerful sources, with boxing-themed artwork by Dana Louise Kirkpatrick. Both Kashuk and Kirkpatrick wanted to send the message that makeup can be empowering and that women should block out anyone who does not encourage them to be strong and smart. With items ranging from smokey eyeshadow palettes to boxing-themed makeup bags, the collection provides everything a women needs to create a fierce look.