Fashionable Knitwear Company WOOLN Hires Retired Women in New York City
Alyson Wyers — December 7, 2016 — Social Good
References: wooln-ny & springwise
This stylish knitwear company helps retired women re-enter the workforce. Based in New York, Wooln offers a unisex off duty model-inspired collection of versatile knits handmade by NYC grandmothers out of luxurious yarns. This includes beanies and 'snoods' made out of 100% pure Royal Alpaca, alpaca and merino blends as well as alpaca and cashmere blends.
The seniors-comprising "knitting crew" behind the very hip knitwear company is exclusively female and NYC-located. The brand collaborates with dozens of retirees, focusing not just on offering an employment opportunity, but on fostering community too. The social enterprise and fashionable project not only honors the talent of older generations, but also helps a marginalized segment of the population for the betterment of a larger society.
The seniors-comprising "knitting crew" behind the very hip knitwear company is exclusively female and NYC-located. The brand collaborates with dozens of retirees, focusing not just on offering an employment opportunity, but on fostering community too. The social enterprise and fashionable project not only honors the talent of older generations, but also helps a marginalized segment of the population for the betterment of a larger society.
Trend Themes
1. Retired Women Workforce - Opportunity to tap into the skills and experience of retired women by creating employment opportunities and fostering community.
2. Fashionable Knitwear - Combining fashion and handmade knitwear to create unique and stylish products that appeal to consumers.
3. Social Enterprise - Creating a business that not only generates profit but also addresses social issues and benefits the larger society.
Industry Implications
1. Fashion - Incorporating handmade knitwear into fashion collections and establishing a niche market for fashionable, ethically-made clothing.
2. Crafts - Capitalizing on the demand for handmade products and supporting traditional craftsmanship by collaborating with retired women skilled in knitting.
3. Elderly Care - Addressing the needs and well-being of the elderly population by providing employment and fostering a sense of community through knitting initiatives.
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