The packaging for the Kleenex Facial Cleansing Range includes simple white packaging that features three different masquerade masks. The idea behind the masks is that consumers will literally be taking off their daily masks which comprise of make-up and dirt and revealing their true images. In addition to the appealing packaging, the new cleansing cloths are made using eco-friendly materials.
Implications - Businesses that rely on simple and straightforward marketing ideas will likely benefit in the long run. While consumers may initially appear to bold and busy design schemes, they will most likely remember those that have maintained a consistent image over time.