This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art

By: Alyson Wyers - Published: Jul 24, 2014 • References: & adsoftheworld
This Kleenex commercial demonstrates how beautifully the popular tissue brand can clean a dusty window. Conceived and created by advertising agency JWT London, the ad shows an artistically inclined camper creating a stunning scene using a carefully crafted Kleenex to wipe away bits of dirt off a van's rear window.

The dirty van turns into a whimsical piece of art thanks to the tissue-wiping skills of illustrator Rob Hunter and artist and director Kyle Bean from BlinkInk. In addition to advertising the tissue brand, the Kleenex commercial also serves to announce a promotion where customers purchasing a box of Kleenex before September 30th, 2014 could win a camper van for a week or for keeps. Stats for Artistic Camper Ads Trending: Older & Mild
Research: 351 clicks in 95 w
Interest: > 3 minutes
Concept: Kleenex Commercial
Related: 96 examples / 74 photos
Segment: Neutral, 18-35
Comparison Set: 35 similar articles, including: pudgy cartoon pouches, pee-powered party campaigns, and hygiene-promoting dance numbers.