Kit Kat, Nestlé’s popular chocolate brand, has taken its tagline of "Have a break, have a Kit Kat" to an exquisite extreme. If having a yummy Kit Kat break is to be taken for real, even websites should follow suit, right? So what better than to create ‘The First Worldwide Website Where Nothing Happens’?
Magnificently conceived by JWT, the website starts with a black screen; while the site is loading, all of the responsibilities of our day-to-day lives are flashed in sequence. Then, a plain white screen with big red letters instructs the user to take a break, a sweet, chocolate flavored dolce fare niente.
The company alerts that if by any chance anything should happens at the website, to report it.
Stats for Uneventful Promo Websites
Trending: Older & Chilly
Research: 4,298 clicks in 380 w
Interest: 4 minutes
Concept: Uneventful Promo Websites
Related: 42 examples / 32 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: green tea kit kat in japan, top 50 ad campaigns in 2008, and kitkat online viral.
Uneventful Promo Websites
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Taking a Break on the Red Carpet