In another attempt for chocolate companies to target women, the KitKat Senses chocolate bars are being promoted in conjunction with Girls Aloud. The spot works in favour for both -- KitKat chocolate is promoted with a young, hip, female celebrity endorsement, and the girl band is using it as PR damage control.
The UK girl band's appearance includes Sarah Harding, the trouble-making party girl who was rumoured to be leaving the group. UTalk Marketing calls the KitKat campaign, created by JWT, a PR stunt to demonstrate things are running smoothly for the band, crushing rumors of the break up.
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