'KitKat Senses' Teamed With 'Girls Aloud'

By: Bianca Bartz - Published: Apr 13, 2008 • References: utalkmarketing
In another attempt for chocolate companies to target women, the KitKat Senses chocolate bars are being promoted in conjunction with Girls Aloud. The spot works in favour for both -- KitKat chocolate is promoted with a young, hip, female celebrity endorsement, and the girl band is using it as PR damage control.

The UK girl band's appearance includes Sarah Harding, the trouble-making party girl who was rumoured to be leaving the group. UTalk Marketing calls the KitKat campaign, created by JWT, a PR stunt to demonstrate things are running smoothly for the band, crushing rumors of the break up. Stats for Taking a Break on the Red Carpet Trending: Older & Mild
Research: 2,655 clicks in 423 w
Interest: 4 minutes
Concept: Taking A Break On The Red Carpet
Related: 73 examples / 56 photos
Segment: Females, 18-35
Comparison Set: 27 similar articles, including: nostalgic vanilla ales, countryside camera obscuras, and social sharing dashboard cameras.