This KitKat ad is a fun and silly twist on the chocolate bar’s famous ‘take a break’ mantra.
The commercial begins with a car chase in England between two robbers and two police men. The robbers get cornered in a warehouse and both pairs of man get out of their respective vehicles. Instead of confronting each other, however, they four men instead split a KitKat bar and a ‘take a break’ from the chase to talk casually about gas guzzling sports cars, bad traffic, etc. When they finish eating the chocolate they both go on to continue the car chase as of nothing has happened.
The humor of the situation -- cops and robbers chumming together like they were on their lunch break -- makes this KItKat ad a memorable twist on their slogan.
Stats for Car Chase Chocolate Ads
Trending: Older & Mild
Research: 467 clicks in 121 w
Interest: > 3 minutes
Concept: Kitkat Ad
Related: 73 examples / 56 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: job-seeking candy campaigns, kidnapped candy commercials, and 22 super bowl teaser ads for 2014.
Car Chase Chocolate Ads
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