The 'KITH x adidas Soccer' Collection is Performance-Inspired
Mary Van Puymbroeck — May 30, 2017 — Fashion
References: vogue & highsnobiety
Lifestyle brand KITH has teamed up with adidas for a limited edition 'KITH x adidas Soccer' sportswear collection.
As a sponsor of two soccer clubs; the Cobras and the Flamingos, KITH has taken a break from its usual streetwear collaborations and has launched a performance-focused partnership with adidas Soccer. The collection features gender-neutral clothing designed for on and off the soccer pitch in colors coordinating with those of the Cobras and the Flamingos. Fortunately for the players, the quality of their new gear is on par with that used by 'Manchester United.'
The founder of KITH, Ronnie Feig attributes the collaboration to a heightened interest in soccer by American millennials, "Usually, in our [streetwear] market, we’re associated with basketball. But we’re seeing a shift now, with a lot more kids playing soccer today than a few years ago. And not only that, but these are stylish kids."
This is a collection that doesn't have to compromise on style or performance. Designed for function and form, the KITH x adidas Soccer collection will be available June 2nd.
As a sponsor of two soccer clubs; the Cobras and the Flamingos, KITH has taken a break from its usual streetwear collaborations and has launched a performance-focused partnership with adidas Soccer. The collection features gender-neutral clothing designed for on and off the soccer pitch in colors coordinating with those of the Cobras and the Flamingos. Fortunately for the players, the quality of their new gear is on par with that used by 'Manchester United.'
The founder of KITH, Ronnie Feig attributes the collaboration to a heightened interest in soccer by American millennials, "Usually, in our [streetwear] market, we’re associated with basketball. But we’re seeing a shift now, with a lot more kids playing soccer today than a few years ago. And not only that, but these are stylish kids."
This is a collection that doesn't have to compromise on style or performance. Designed for function and form, the KITH x adidas Soccer collection will be available June 2nd.
Trend Themes
1. Performance-focused Sportswear Collaborations - Partnering with sportswear brands to create functional and stylish sportswear collections is an opportunity to tap into a growing market of style-conscious millennials interested in sports.
2. Gender-neutral Sportswear Collections - Creating gender-neutral collections allows brands to appeal to a wider audience, while addressing the need for inclusivity and diversity in the sports industry.
3. Shift to Soccer-focused Collections - As more American millennials show an interest in soccer, there is an opportunity to create soccer-inspired collections that appeal to this market and tap into this growing trend.
Industry Implications
1. Sportswear Industry - Partnering with athletes, teams and sportswear brands is an opportunity to create performance-focused sportswear collections that target a growing market of style-conscious consumers interested in sports.
2. Fashion Industry - Partnering with sportswear brands to create stylish sportswear collections is an opportunity for fashion brands to tap into a growing market of consumers interested in sports.
3. Soccer Industry - Creating soccer-inspired collections is an opportunity to tap into a growing interest in soccer by American millennials and target this market through sportswear collaborations and sponsorships.
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