This is a very smart concept for cutting boards. The plastic base resembles a folder file that contains four cutting boards of different colors each one representing a specific food group. The green board is to be used for vegetables, the blue one for fish, the red for meat and the white for cooked food. In a manner of speaking, four boards into one. Pretty clever.
Implications - In a society where people are always on the go, it is nice to buy items that are able to give you a little piece of mind. Businesses that create items to lessen the stress load of busy consumers will be very helpful to people who lead hectic lives.
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Concept: Color Coded Chopping Boards
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Segment: Neutral, 18-35
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Color Coded Chopping Boards
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