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Tension-Breaking Chocolate Edit
KitKat Break Your Enemies Campaign


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Tension-Breaking Chocolate
KitKat Break Your Enemies Campaign
Tension-Breaking Chocolate - KitKat Break Your Enemies Campaign (GALLERY) 2

Tension-Breaking Chocolate - KitKat Break Your Enemies Campaign (GALLERY)
KitKat Break Your Enemies Campaign
Published: Apr 22, 08
Comments: 2
Views: 3,276

This Kit-Kat campaign brings a whole new twist to the famous “Have a break, have a Kit-Kat” slogan.

The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed treat yourself to a Kit-Kat break and visulaize your enemies being broken as you savor the tasty chocolate.

The campaign was created by JWT Advertising Agency, Hong Kong. Executive Creative Director: Steven Lee. Creative Directors: Neil Leslie, Gerard Or. Art Directors: Thomas Chung, Frankin Chan. Copywriter: Robert Chen. Photographer: Franklin Lau. Retoucher: In-Between.

References:  adsoftheworld

Filed In:  food lifestyle marketing print








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Tension-Breaking Chocolate or comment about KitKat Break Your Enemies Campaign.

Favorited by Jeremy Gutsche on Apr 23, 08
Happy Hotelier on Jan 1, 09  56 Trends   335 Comments
Ah you saw it eons ago: The Karate Kit Kat...Happy New Year Aqua.
Happy Hotelier on Jan 1, 09  56 Trends   335 Comments 0
Ayman Helweh on Jan 1, 09  2,236 Trends   2,640 Comments
Happy New Year to you too Guido buddy.
Ayman Helweh on Jan 1, 09  2,236 Trends   2,640 Comments 0

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Tension-Breaking Chocolate