This Kit-Kat campaign brings a whole new twist to the famous "Have a break, have a Kit-Kat" slogan.
The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed treat yourself to a Kit-Kat break and visulaize your enemies being broken as you savor the tasty chocolate.
The campaign was created by JWT Advertising Agency, Hong Kong. Executive Creative Director: Steven Lee. Creative Directors: Neil Leslie, Gerard Or. Art Directors: Thomas Chung, Frankin Chan. Copywriter: Robert Chen. Photographer: Franklin Lau. Retoucher: In-Between.
Stats for Tension-Breaking Chocolate
Trending: Older & Mild
Research: 6,026 clicks in 422 w
Interest: 4 minutes
Concept: Tension-Breaking Chocolate
Related: 85 examples / 65 photos
Segment: Neutral, 12-35
Comparison Set: 31 similar articles, including: sectioned hexagon rice packaging, millennial-minded condom ads, and fresh botanical offices.
More Stats +/-
Millennial-Minded Condom Ads
Sectioned Hexagon Rice Packaging
Fresh Botanical Offices
Fiery Red Burger Buns
GPS Security Rings