Tension-Breaking Chocolate Edit

KitKat Break Your Enemies Campaign
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This Kit-Kat campaign brings a whole new twist to the famous “Have a break, have a Kit-Kat” slogan.

The print ads shows people that annoy you (wife, boss, and bully) being broken in half the same way you break your Kit-Kat bars. The message is that whenever you feel angry, depressed, or annoyed treat yourself to a Kit-Kat break and visulaize your enemies being broken as you savor the tasty chocolate.

The campaign was created by JWT Advertising Agency, Hong Kong. Executive Creative Director: Steven Lee. Creative Directors: Neil Leslie, Gerard Or. Art Directors: Thomas Chung, Frankin Chan. Copywriter: Robert Chen. Photographer: Franklin Lau. Retoucher: In-Between.