Apprentice

Spring 2008 Campaign

By: Glamboulevard - Published: • References: glamboulevard
Actress Kirsten Dunst is set to front Miu Miu's spring '08 campaign. Mert Alas and Marcus Piggott recently shot the actress for the spring/summer 2008 collection for Miu Miu, last week in L.A. Dunst will be replacing French model Laeticia Casta as the endorser for the fashion brand. The Spiderman star is not the the first celebrities to front the brand, as Miuccia Prada has been known to promote her brand through the marketing power of female celebrities, previously casting Kim Basinger and Lindsay Lohan to star in her ads. The team up with the young actress will hopefully boost the brand's growth in the U.S. especially with the upcoming opening of stores along 57th Street in New York and Rodeo Drive in Los Angeles by next year. Stats for Kirsten Dunst For Miu Miu Trending: Older & Average
Traction: 5,657 clicks in 352 w
Interest: 4.9 minutes
Concept: Kirsten Dunst For Miu Miu
Related: 39 examples / 30 photos
Segment: Females, 18-55
Comparison Set: 14 similar articles, including: multimedia ping pong tables, x-shaped rubik's cubes, and vibrant vodka branding.