Superstar

The Kirk Originals Flagship Shop is a Feast for the Eyes

By: Amelia Roblin - Published: Feb 7, 2011 • References: campaign-design.blogspot and thecoolhunter.net
Much unlike clothing stores, eyewear boutiques require a more minimal retail design, and the Kirk Originals Flagship Shop in London is a prime example.

Campaign, a company that specializes in branded environments, orchestrated this spectacular ocular store. Constructing one expansive wall of lens frames, the Kirk Originals Flagship Shop flaunts a web of peeping scaffolds and a storefront of winking eyes. Ensuring that customers' focus is entirely on the eyeglasses, this simplistic yet intricate retailer redesign proves to be quite a visual delight.