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Much unlike clothing stores, eyewear boutiques require a more minimal retail design, and the Kirk Originals Flagship Shop in London is a prime example.

Campaign, a company that specializes in branded environments, orchestrated this spectacular ocular store. Constructing one expansive wall of lens frames, the Kirk Originals Flagship Shop flaunts a web of peeping scaffolds and a storefront of winking eyes. Ensuring that customers' focus is entirely on the eyeglasses, this simplistic yet intricate retailer redesign proves to be quite a visual delight.