Much unlike clothing stores, eyewear boutiques require a more minimal retail design, and the Kirk Originals Flagship Shop in London is a prime example.
Campaign, a company that specializes in branded environments, orchestrated this spectacular ocular store. Constructing one expansive wall of lens frames, the Kirk Originals Flagship Shop flaunts a web of peeping scaffolds and a storefront of winking eyes. Ensuring that customers' focus is entirely on the eyeglasses, this simplistic yet intricate retailer redesign proves to be quite a visual delight.
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Concept: Kirk Originals Flagship Shop
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Segment: Females, 18-55
Comparison Set: 42 similar articles, including: assembly line stores, woven wooden pavilions, and construction site stores.
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