The King Kong 360 Ride from Universal Studios Makes Legends Real

By: Allison Love - Published: Jun 7, 2010 • References: &
Universal Studios is really going all out for the release of their newest 3D ride 'King Kong 360.' The company has been making a splash, creating giant King Kong footprints all over very public places to try and raise hype around the new ride.

I have to be honest, this is a hilarious and clever marketing campaign. The footprints have been seen at the beach surrounding the Santa Monica Pier and even dodgers stadium. The King Kong 360 ride better get a lot of hype because this is quite the marketing mission. Stats for Mysterious Gorilla Campaigns Trending: Older & Average
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