Universal Studios is really going all out for the release of their newest 3D ride 'King Kong 360.' The company has been making a splash, creating giant King Kong footprints all over very public places to try and raise hype around the new ride.
I have to be honest, this is a hilarious and clever marketing campaign. The footprints have been seen at the beach surrounding the Santa Monica Pier and even dodgers stadium. The King Kong 360 ride better get a lot of hype because this is quite the marketing mission.
Stats for Mysterious Gorilla Campaigns
Trending: Older & Average
Research: 2,510 clicks in 308 w
Interest: > 3 minutes
Concept: King Kong 360
Related: 68 examples / 52 photos
Segment: Neutral, 18-35
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Mysterious Gorilla Campaigns
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