While fans eagerly await the airing of Game of Thrones season four, HBO decided to engage its fans by hosting a public roast of King Joffrey.

Fans are encouraged to hurl insults at the despicable king on Facebook and Twitter, using the hashtag "RoastJoffrey." HBO is publicizing the campaign by spreading the hashtag along with the fitting medieval tagline that reads: "Payback's a Wench."

The roast of King Joffrey seems like it was a much-needed way for fans to express themselves, since over 60,000 have participated so far. This includes members of the Game of Thrones cast as well as celebrity fans who watch the show and brands like Oreo that are getting in the action too.