It's hardly a secret that combining sex and celebrity is a sure-fire recipe for provocative marketing, but this Kim Kardashian 2011 Super Bowl Sketchers Commercial is still pretty surprising in how thinly veiled its use of those two ingredients is.
Starring the notoriously curvy Kim Kardashian and a guy who ostensibly moonlights as the stunt double of Kevin from the Backstreet Boys, the Kim Kardashian 2011 Super Bowl Sketchers Commercial is definitively provocative. This undoubtedly memorable ad will definitely help make Sketchers (and Kim Kardashian's figure) a talking point at the water cooler for weeks to come.
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Concept: Kim Kardashian 2011 Super Bowl Sketchers Commercial
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Segment: Males, 18-35
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