While the line will still be available in over 70 countries, Proctor and Gamble is planning to phase out Max Factor cosmetics stateside by 2010.
Known as â€œThe Makeup of Makeup Artists,â€ this legendary line has been around since 1909, making it a century old! The recession is being blamed for this decision, and it's a shame that this is happening to Max Factor.
Implications - When a recession hits, many companies take hits and causes some of the classic, iconic fore fathers of categories to suffer and possibly close down. By monitoring and cutting expenses before a recession hits, a company can prep themselves for the credit crunch and have a safety net to fall back on.
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