While the line will still be available in over 70 countries, Proctor and Gamble is planning to phase out Max Factor cosmetics stateside by 2010.
Known as â€œThe Makeup of Makeup Artists,â€ this legendary line has been around since 1909, making it a century old! The recession is being blamed for this decision, and it's a shame that this is happening to Max Factor.
Implications - When a recession hits, many companies take hits and causes some of the classic, iconic fore fathers of categories to suffer and possibly close down. By monitoring and cutting expenses before a recession hits, a company can prep themselves for the credit crunch and have a safety net to fall back on.
Stats for Cosmetic Line Closures
Trending: Older & Average
Research: 4,692 clicks in 363 w
Interest: 4 minutes
Concept: Cosmetic Line Closures
Related: 55 examples / 42 photos
Segment: Females, 18-55
Comparison Set: 20 similar articles, including: cosmetic transformations, make-up modified celebs, and rain sensitive billboards.
Cosmetic Line Closures
More Stats +/-
Make-Up Modified Celebs
Rain Sensitive Billboards
Automatic Make-Up Cameras