The New Kiehl's Pop-Up Celebrates the Premier of Zoolander 2

By: Katherine Pendrill - Feb 18, 2016
References: & psfk
Night Agency recently designed a Kiehl's pop-up shop with an unexpected cinematic twist. Although Kiehl's has not done any sort of traditional paid marketing in its 165-year history, the latest campaign is a fitting partnership for the brand and its trusted line of anti-aging skincare products.

The new Kiehl's pop-up shop is part of a collaboration between the iconic beauty brand and the new film Zoolander 2. The pop-up is located in New York City's West Village and it has been dubbed 'The Derek Zoolander Center for People Who Don’t Age Good.' With references to the film throughout, the pop-up showcases Kiehl's limited-edition line of anti-aging skincare products. Not only are guests guided through the store by male models, but they are also misted with the brand's anti-aging serum and given advice on how to walk the 'finger runway.'

With a movie completely centered around the idea of a character's struggle with aging, the Kiehl's partnership makes perfect sense.