Fake, Naughty JC Penney Ad Gets Cannes Award

By: Going Like Sixty - Published: Jun 25, 2008 • References: gawker & buzzfeed
Here is a heartwarming commercial that won an award at the Cannes Advertising Festival. It shows a couple of underage, horny teens practicing stripping quickly so they can fool around in the basement without getting caught by a parental unit. They felt fully confident things would be just fine if Mom decided to open the basement door and walk down the stairs because the video documents their rigorous practice. It's really sweet, but it's a fake. Supposedly it was part of the "Every Day Matter"s campaign from Saatchi & Saatchi.

Hey, Cannes judges, you've just been punk'd! JC Penny was not amused. Stats for Awarding Unauthorized Ads Trending: Older & Chilly
Research: 2,740 clicks in 413 w
Interest: 4 minutes
Concept: Awarding Unauthorized Ads
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
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