Israeli Splendid's 'Kids Try Dark Chocolate' is an Unusual Advertisement

By: Laura McQuarrie - Sep 22, 2015
References: youtube & creativeguerrillamarketing
The 'Kids Try Dark Chocolate for the First Time' video has quickly become a viral sensation on YouTube.

Kids may love eating chocolate, but this Israeli Splendid commercial has kids sampling dark chocolate instead. As expected, its bitter taste has kids cringing, wincing and making faces at the unusual taste of the chocolate. Although it's rare for a company to brand its products as revolting to a particular group, this tactic makes it seem all the more irresistible to a sophisticated few with acquired tastes. In this ad, Israeli Splendid reminds: "When you grow up, you'll get it."

This ad campaign is reminiscent of the 'Pucker' photography series by April Maciborka, which depicts infants making sour faces from trying a lemon.