Berlin's 'Yumalove' Was Designed to Sell Kids Sneakers Specifically

By: Riley von Niessen - Jul 12, 2016
References: facebook & highsnobiety
'Yumalove' is a Berlin-based footwear company located in the Neuk├Âlln neighborhood of the city that sells kids sneakers exclusively. The store was founded by a former PUMA employee named Kwon Kim.

When considering the creation of the store, it's reported that Kim was inspired by a trip that he took around the world as well as his daughter's birth. With this in mind, he sought to bring the overseas influences back to Berlin as a means to bring himself closer to the city. The sneaker store includes a variety of brands, with New Balance, PUMA and ASICS being a few.

The interior of Yumalove is decorated with bright child-friendly colors, showcasing the kids sneakers and a selection of apparel in a way that's sure to appeal to its youthful demographic.