'Kids on Drugs' Parodies the D.A.R.E. Drug Resistance Program

By: Riley von Niessen - Jul 12, 2016
References: clot & hypebeast
Streetwear brands CLOT and P.A.M. released a collaborative clothing line that was dubbed 'C.L.A.M. Kids On Drugs.'

The collection uses the same typography and style as the clothing that was promoted by the D.A.R.E. program -- an internationally used educational method that aims to teach children to resist drugs and violence. The program has been the subject of a variety of parody efforts, with the Kids on Drugs series using the recognized message to its advantage.

The two brands replace the original acronym with the hybrid company name and pair it was the image of a red-eyed cartoon clam. The majority of the looks are offered in black and white colorways, however the line also includes a number of vibrant turquoise and pastel yellow-green pieces as well.