This ad for Kids Foot Locker displays the ultimate mismatch: NBA All-Star Carmelo Anthony playing against a group of children. As Anthony easily dribbles around the kids and goes up for a dunk, two boys sitting on the sidelines look on confused. One boy asks "What’s going on?"
The other boy responds by theorizing that when their friend Eric went to get all new gear from Kids Foot Locker, he must’ve just turned into Carmelo Anthony. At this point, the commercial seems like its going in a very traditional, almost cliche direction. You know the story: if you put on the shoes, you’ll turn into the star that wears them too. It’s a very basic premise.
However, this commercial pulls back from the cheesy when Eric walks back from the water fountain and points out "No…That’s really Carmelo Anthony." Carmelo turns and says "I just love the game."
Stats for Bullying Iconic Athlete Ads
Trending: Older & Mild
Research: 438 clicks in 180 w
Interest: > 3 minutes
Concept: Kids Foot Locker
Related: 72 examples / 55 photos
Segment: Males, 0-18
Comparison Set: 26 similar articles, including: digital shoe archives, electro dj sportswear ads, and cinematic slam dunk commercials.
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