Superstar

This Kia Super Bowl Teaser Ad Features Morpheus of the Matrix

By: Laura McQuarrie - Published: • References: fastcocreate & adweek
This year’s Kia Super Bowl ad teaser is incredibly short and sweet, but it certainly does build some anticipation for February 2nd.

The 2014 game day teaser doesn’t say much, but it features Laurence Fishburne reprising his role as Morpheus, which alludes that there is bound to be something revolutionary coming in its full 60-second Super Bowl commercial. Morpheus is getting ready to settle in and watch the game and the ad mysteriously says “see you Sunday in the third quarter.”

Kia has hinted that its K900 luxury sedan will be the focus of the commercial and it will involve Morpheus giving a couple the choice between a red or a blue set of keys. Stats for Sci-Fi Spoof Car Ads Trending: This Year & Warm
Traction: 715 clicks in 38 w
Interest: > 3 minutes
Concept: Kia Super Bowl
Related: 116 examples / 89 photos
Segment: Males, 18-35
Comparison Set: 42 similar articles, including: meme-ridden web design ads, television-commerce fashion ads, and canine car shop ads.