The Kia Drive Change Garden is Giving Back to the Community

By: Zoe Badley - Published: • References: facebook & youtube
The latest campaign from this car company changes its tactics in a fresh and innovative way. The Kia Drive Change is bringing together communities to accomplish a collective goal.

The recent commercial, entitled 'Kia Drive Change Garden,' depicts a group of residents in the Scarborough area coming together to work on a community garden. In just one day, a crew helped to put everything from a wheelchair access to plants in the area. This campaign is a perfect way to give back to its consumers. Be sure to check out the video and visit the Kia site for more community-based stories. Stats for Social Activist Automobiles Trending: Older & Mild
Traction: 1,270 clicks in 236 w
Interest: > 3 minutes
Concept: Kia Drive Change Garden
Related: 109 examples / 84 photos
Segment: Neutral, 18-35
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