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Understated Glam Lookbooks

These Key Fall Pieces from H&M are All You Need This Winter

— August 3, 2014 — Fashion
The time has come once again to start paying attention to the key fall pieces you need to stock your wardrobe with this season. And you are in luck because you don't need to splurge on them with the release of the latest H&M fall fashions.

In the H&M Fall/Winter 2014 lookbook we see model Edita Vilkeviciute posing in key fall pieces that include flattering pencil skirts, crop tops, printed sweatshirts, cozy cardigans, jogging pants, biker jackets, body-con dresses, oversized bags, white shirts, comfy tees and knitted sweaters. The stunning Vilkeviciute looks relaxed and girly in the affordable basics -- which means we can afford to buy them and look as good as she does -- that do a beautiful job mixing basics with fun prints and winter-appropriate colors.
Trend Themes
1. Affordable Fall Fashion - The trend of affordable fall fashion provides an innovative opportunity for companies to offer stylish yet inexpensive clothing options to consumers.
2. Mixing Basics with Prints - The trend of mixing basics with fun prints in fall fashion creates an innovative opportunity for designers to experiment with unconventional pairings and create new styles.
3. Understated Glam Lookbooks - The trend of understated glam lookbooks in fall fashion creates a disruptive innovation opportunity for companies to showcase their products in a creative and engaging way.
Industry Implications
1. Fast Fashion Retail - The fast fashion retail industry can benefit from the trend of affordable fall fashion by targeting budget-conscious consumers who still want to stay on-trend.
2. Fashion Design - The fashion design industry can capitalize on the trend of mixing basics with prints by creating new and unique styles that combine classic pieces with unconventional patterns.
3. Online Retail - The online retail industry can take advantage of the trend of understated glam lookbooks by creating visually stunning and engaging digital campaigns to showcase their products.
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