Where most people would only see loneliness and isolation of a barren land, Kevin Gutierrez Haugen finds the stunning intricacies that make these landscapes stunning. Instead of trying to brighten up these darkened corners of the world, Haugen embraces their desolation and uses a black and white color hue to accent these features. No matter how dismal the subject, Haugen finds the beauty of these places in each of his captures.
Implications - These captures provide a sense of escapism through their rural landscapes. Companies would be wise to present products that allow consumers to break free from the constraints of everyday life by using more naturalist imagery in their campaigns.