With specific coloring and pairing between the human and bird subjects, Chupik manages to bring out the beauty in both entities. It's amazing to see how similar humans look to our fowl friends, but the art also reassures that this similarity is not an insult. The Kevin Chupik 'Plumage' series is a vibrant reminder that with the right color palette, the most unexpected pairings have the potential for pure beauty.
Implications - Many consumers feel constrained by the pressures of work and everyday life, so they do not venture out into the wilderness. Companies that offer products that remind customers of their surroundings will appeal to these individuals longing for a sense of escape.