Living up to her Tik Tok claim to fame, the Kesha for Casio Watches collaboration seems like the perfect fit. In fact, the brand washed off the singer's glitter adorned face and blue lipstick and made her look stunning.
The singer teamed up with watch makers Casio and under their brand Baby-G as she was already a brand ambassador, to release a line of Kesha for Casio Watches. The ad campaign still maintains a very Kesha feel, what with her not wearing pants and opting for fishnets instead. The singer is also featured wearing an acid washed denim jacket, smoky eye makeup, and leather jacket, but the Kesha for Casio Watches ad campaign is edgy and cool in a way that the singer has a hard time pulling off herself.
Kesha explains, "I’ve been designing and making my own clothes since I was young, and, as an artist, I design all of my stage costumes. This experience with Casio is so exciting because it’s my first collaboration as a designer and it’s extra meaningful because I wrote my first single 'TiK ToK' on a Casio keyboard."
Stats for Cleaned Up Starlet Campaigns
Trending: Older & Mild
Research: 3,969 clicks in 240 w
Interest: 4 minutes
Concept: Kesha For Casio Watches
Related: 73 examples / 56 photos
Segment: Females, 12-35
Comparison Set: 27 similar articles, including: famous photographer collage couture, badass flapper dresses, and deglammed famous figures.
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