The Kesha Casio Baby-G Collaboration for Fall is Gaudy
The collection also includes Baby-G's collaboration with the streetwear line Hellz Bellz, which fits effortlessly with Casio's brand ambassador Kesha.
Implications - One of the best (and most cost effective) ways a company can generate immediate brand attention is by featuring a rising star celebrity in their marketing. By connecting their company and brand name to an actor or musician on the rise but not close to the top yet, the company shows that it has its eye on emerging talents the same way it has its eye on emerging products.Stats for Party Girl Branding Trending: Older & Average
Traction: 6,030 clicks in 225 w
Interest: 4 minutes Concept: Kesha Casio Baby-g
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