Superstar

The Kenny Scharf x Kiehl’s Collection Embraces a Bold Marketing Strategy

By: Jana Pijak - Published: Nov 6, 2012 • References: kiehls and fuckingyoung.es
After its publicized collaborations with modern art legends Jeff Koons and KAWS, Kiehl’s comes together with celebrated street artist Kenny Scharf for its Kenny Scharf x Kiehl's Holiday 2012 skincare collection.

Adorned with the artist's 'Globo Mundo' piece, Kiehl's skincare essentials are presented with visually vibrant packaging that ties in perfectly with the upcoming holiday season. Known as a pop surrealist, Scharf's work transcends the boundaries of modern art, merging genres such as surrealism, pop art and graffiti among others.

The Kenny Scharf x Kiehl's Holiday 2012 product line hopes to raise $200,000 for children's charities around the world that include RxArt, a U.S. non-profit organization that aims to encourage art therapy for pediatric patients.