Kenneth Cole is doing something new by bringing back something very old. Kenneth Cole's new marketing campaign will look to push men to be more chivalrous in public.
Most would say chivalry is dead, to which there are a host of opinions. On the one hand, there's a large group claiming that the acts of chivalry are no longer necessary or warranted while on the other, there's a push for its return. Kenneth Cole is of the latter.
Cole is using Google Glass to document men doing 21 random acts of kindness and sending the documentation in. If users complete these tasks then they are entered for the chance to win the entire Mankind toolkit collection, valued at $1,000.
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Concept: Kenneth Cole
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Segment: Males, 12-35
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