The works of Ken Pivak entitled 'Darkroom' is an elixir of emotion and sophistication. Literally created in a traditional darkroom, the photos portray a variety of tones, shades and lighting through different filters that include sepia and bergs.
Also using a variety of mixes and solutions, Ken Pivak and his talent for photography and photo manipulation are undeniable. The 'Darkroom' collection of images is a series one can truly appreciate and linger upon.
Implications - Consumers are becoming increasingly responsive to the use of traditional photography in times of the digital age overload. Businesses can appeal to customers on an emotional level and form a connection with their clientele with the use of simple, yet emotionally charged photography and imagery in advertising and branding.
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