French eyewear brand KelOptic recently released these brilliant eyewear ads that cleverly show the crystal-clear strength of its glasses by using Impressionist paintings.
In these KelOptic ads, the viewer is structurally set up to look through a pair of minimal KelOptic glasses at several iconic Impressionist paintings. Because the Impressionist art era was characterized by using dots or quick brush strokes to recreate realistic images, many Impressionist paintings tend to have a distorted look to them.
As the viewer looks at iconic artworks by famous Impressionist painters such as Vincent van Gogh, the KelOptic glasses render the paintings so clear that they almost seem hyper-realistic. These ads are a clever marketing scheme to show viewers how clear KelOptic glasses are.
Stats for Clarifying Eyewear Paintings
Trending: Older & Average
Research: 3,159 clicks in 103 w
Interest: 1.9 minutes
Related: 73 examples / 56 photos
Segment: Neutral, 18-55+
Comparison Set: 27 similar articles, including: geometric architectural shades, sporty militant sunglasses, and speedy sunglasses delivery services.
Clarifying Eyewear Paintings
More Stats +/-
Sporty Militant Sunglasses
Geometric Architectural Shades
Speedy Sunglasses Delivery Services
Futuristic Polymer Sunnies
Recycled Skateboard Sunnies