Superstar

Kelly Ripa for Electrolux

By: Bianca Bartz - Published: • References: electrolux & newswire
Europe has long been recognized for gorgeous home appliances, with brands like Electrolux who have had a European presence for over 70 years. Finally, as of April 2008, Canadians can bring the chic look of Electrolux, for which Kelly Ripa is the spokesperson, into their own homes and restaurants too.

"In teaming up with Kelly Ripa, Electrolux has a brand champion that consumers can instantly relate to. Our campaign with Kelly goes beyond typical appliance advertising to connect with the consumer in a way that's meaningful and inspiring," says Tom Coulman, Electrolux Home Products, Canada.

"Her dynamic personality and on-the-go lifestyle really resonate and create a powerful brand connection that underscores the Electrolux difference - beautifully designed appliances with ingenious features that help make your life run a littler smoother."

These appliances go beyond just aesthetic enhancement, functionally, they're exceptional too. The Wave-Touch Controls on refrigerators and ranges are cutting edge; with one touch, the control panel activates, showing endless cooking options. After choosing your selection, all the choices fade away and you're left with a clean, elegant display. Also incredible are the hybrid cooktops which can boil water in only 90 seconds.

Electrolux appliances are now available at stores like The Bay, Sears, The Brick, and Leon's.

Check out another one of Kelly's commercials:


Stats for Celebrity Appliance Promotion Trending: Older & Warm
Traction: 5,443 clicks in 342 w
Interest: > 3 minutes
Concept: Celebrity Appliance Promotion
Related: 65 examples / 50 photos
Segment: Females, 18-35
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