The ads were created by advertising agency Loud, Sydney, Australia with creative direction by Van Trump and Mo Shono. The copy was written by Luke Fox, with great images captured by Montalbetti+Campbell.
Implications - One of the strongest ways a company can generate incredible brand awareness and interest is by developing an ad campaign that is funny, but offensive. The campaign will attract interest from the media, consumers who believe a joke is a joke, and detractors who decry the company for going too far. It can be a spectacular and lasting way for a company to establish itself in the marketplace.