City Bike Depot Campaign Uses Unbelievable Imagery

By: Vincent Salera - Published: Apr 12, 2009   Updated: Jun 14 2011 • References: adsoftheworld
These ads for Australia's City Bike Depot use shocking yet stunning photography to deliver their tagline “Biking is believing” using Jesus, an alien spaceship, and a fairy, each outfitted outrageously with bike parts.

The ads were created by advertising agency Loud, Sydney, Australia with creative direction by Van Trump and Mo Shono. The copy was written by Luke Fox, with great images captured by Montalbetti+Campbell.

Implications - One of the strongest ways a company can generate incredible brand awareness and interest is by developing an ad campaign that is funny, but offensive. The campaign will attract interest from the media, consumers who believe a joke is a joke, and detractors who decry the company for going too far. It can be a spectacular and lasting way for a company to establish itself in the marketplace. Stats for Bike Wheels as Halos Trending: Older & Chilly
Research: 6,402 clicks in 368 w
Interest: 4 minutes
Concept: Bike Wheels As Halos
Related: 78 examples / 60 photos
Segment: Males, 18-55
Comparison Set: 29 similar articles, including: ultra-light bicycles, backpack bicycles, and jewelry from recycled bike parts.