WWD's 'Keeping It Real' Cover Story Promotes Natural Makeup Looks

By: Jana Pijak - Apr 11, 2016
References: davidurbanke & beautyscene.net
David Urbanke captures 'Keeping it Real,' WWD Magazine's latest cover story that promotes natural and fresh-faced makeup. Models Amelia Rami, Chen Lin, Lameka Fox and others star in the series that combines bare beauty looks with subtle hints of drama.

While some models are given a more subtle look than others, the latter sport graphic eyeliner applications, bold lip shades and heavy brows that are reflective of popular, seasonal fads. Hair and makeup for WWD Magazine's Keeping it Real series are courtesy of Helen Reavy and Grace Ahn who opt for loose waves, pixie cuts and sleek, straight tresses that complement subtle makeup.

Hair stylist Helen Reavy also pushes boundaries with super short and messy fringe and wet-haired hairstyles.