Superstar

Keep the Color Dreft Campaign Keeps the Dye on the Dress

By: Amelia Roblin - Published: May 1, 2011 • References: leoburnett.pl and adsoftheworld
Two aesthetic-based issues arise while washing laundry, and the Keep the Color Dreft campaign highlights one of them. Sometimes you do your best to remove the tint of a persistent stain, but often your concern may be about conserving the bright shade of your garments.

To illustrate the diluting and displacing of dye from your duds, the Leo Burnett advertising agency opted for a series of sketches flushed with watercolor paint. Each print portrays a different character in a different ensemble, and each model is experiencing a watering-down of her apparel as the hues thin out and spread into the space around her. The Keep the Color Dreft campaign suggests a detergent that will keep pigments pronounced and in place.