We love simplicity. We believe that less is more, and yet we doubt everything that is over explained or complicated. Like this last sentence. But unlike the products of B_E_F, meaning Beauty Engineered Forever. With their simple and straightforward design they immediately win my vote.
The company is from New Zealand, and their love is not only for simplicity, but for nature and environment as well. For that, they keep the dangerous chemicals out of the ingredients, exchanging them for natural oils, such as orange or palm oils, to name a few. It's environment friendly, it's skin friendly, and it's user friendly.
Clean, Simple, Natural Skin
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