The KedsWhitney Collection Team Up with Artist Jenny Holzer
Robyn Currie — June 28, 2010 — Fashion
References: freshnessmag
The KedsWhitney collection is breaking new ground when it comes to art. Instead of art on a canvas, their shoes are the creations that should be framed.
The KedsWhitney collection sees the shoe giant and the museum powerhouse team with conceptual artist Jenny Holzer. The results are toned down colorways imprinted with the thoughts of the artist, making for a super cool pair of shoes.
Implications - The convergence of the corporate and the art world has been a slow process, but has recently been accepted as standard operating procedure in the face of an economic downturn and the blurred lines between artistic freedom and corporate influence. Corporations can benefit from seeking the input and creativity of prominent artists around the world, who benefit from the exposure and resources provided by the company.
The KedsWhitney collection sees the shoe giant and the museum powerhouse team with conceptual artist Jenny Holzer. The results are toned down colorways imprinted with the thoughts of the artist, making for a super cool pair of shoes.
Implications - The convergence of the corporate and the art world has been a slow process, but has recently been accepted as standard operating procedure in the face of an economic downturn and the blurred lines between artistic freedom and corporate influence. Corporations can benefit from seeking the input and creativity of prominent artists around the world, who benefit from the exposure and resources provided by the company.
Trend Themes
1. Convergence of Art and Corporate - Corporations should explore collaborations with prominent artists to bring creativity and artistic influence into their products and services.
2. Blurring of Artistic Freedom and Corporate Influence - Companies should navigate the blurred lines between artistic freedom and corporate influence to create meaningful and authentic artistic collaborations.
3. Economic Downturn as Catalyst for Art and Corporate Partnerships - Companies can capitalize on economic downturns by partnering with artists, providing exposure and resources in exchange for their creative input.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists to create unique and innovative products that blur the lines between fashion and art.
2. Advertising - Advertising agencies can partner with artists to bring fresh perspectives and creativity to their campaigns, creating disruptive and impactful advertising.
3. Entertainment - Entertainment companies can leverage partnerships with artists to create immersive and innovative experiences that push the boundaries of traditional entertainment.
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