The KedsWhitney collection is breaking new ground when it comes to art. Instead of art on a canvas, their shoes are the creations that should be framed.
The KedsWhitney collection sees the shoe giant and the museum powerhouse team with conceptual artist Jenny Holzer. The results are toned down colorways imprinted with the thoughts of the artist, making for a super cool pair of shoes.
Implications - The convergence of the corporate and the art world has been a slow process, but has recently been accepted as standard operating procedure in the face of an economic downturn and the blurred lines between artistic freedom and corporate influence. Corporations can benefit from seeking the input and creativity of prominent artists around the world, who benefit from the exposure and resources provided by the company.
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