Beautifully Baked Pop Stars
The Katy Perry gingerbread cookies fall right in line with all other pieces from the Cakey Perry collection as they bear the pop princess' resemblance. They act as cake toppers and will certainly make onlookers relive the surreal video for California Girls, featuring delicious, sugary foods.
My favorite of the three gingerbread cookies has got to be Katy Perry with her purple hair prancing around in a carefree manner. I am, however, wondering why the whip cream bikini version of Katy is missing.
Implications - Consumers enjoy demonstrating their fan appreciation through the various skills they have. As such, corporations may consider capitalizing off consumer dedication by providing them with products or venues to express that fan appreciation.