Vibrant Art Canvases
Katharina Grosse uses a paint gun for her enormous canvases. Using a variety of colors, she transforms empty and bland spaces into mountainous art installations that explode with passion and creativity. View the gallery for her gripping one-of-a-kind artwork.
Implications - Youth consumers are continually seeking experiences that are outside of the realm of the expected. Katharina Grosse's piece challenges the narrow confines of the canvas. Companies that are eager to attract this demographic should focus on pushing boundaries through experimentation.