The pictures by Kate Peters look like could have come out of some creepy horror movie. Although spine-chilling, her photography sends an effective message that will definitely make its audience contemplate their surroundings.
Implications - This trend reflects North American society's fear of abandonment, but also invokes apocalyptic doom. In industries outside of art and design, brands can use the language of destruction in order to invoke fear and intrigue consumers at the same time. It is important to strike the delicate balance between fear and intrigue.