To win votes, she's using photographs of scantily clad self on the beach as part of her political campaign.
"Beautiful. Independent. Competent." is the tagline behind her campaign. These ads of Katarzyna Szczolek may just be good enough to be taken seriously. After all, sex does sell -- right?
Implications - Sex appeal is the easiest way to sell something. Products featuring a sensual element are appealing to those who want to feel a sense of seduction in their purchases. Companies trying to attract a larger number of customers could focus on this desire.