Van der Park's KasKast greenhouse is an eco-friendly cabinet that brings the garden indoors. The structure was formed from scrap steel and old greenhouse glasses. The inspiration behind the KasKast was to educate visitors about plants and to show that healthy eating can be found and practiced straight from your own home.
Implications - The eco movement is a major component within the contemporary zeitgeist. Customers are looking to minimize their environmental impact and will identify with brands that do the same. Companies should create campaigns that promote sustainability and environmental awareness to tap into this consumer group.