The New Karl Lagerfeld Store Comes Equipped with Selfie Stations

By: Emilie Picillo - Published: Mar 19, 2014 • References: fashionista and refinery29
The next best thing to a Karl Lagerfeld store is a Karl Lagerfeld store with integrated selfie stations. That's right, the fashion-forward designer and creative director of Chanel is launching a brand-new store equipped with iPads for selfie-taking.

The Karl Lagerfeld flagship store, which opened recently in London, features fitting rooms with iPads that are ready to take your selfie. They also feature a variety of "Karl-inspired photo filters" to truly and authentically capture your moment in the designer's store.

A filter that dresses you in watch chains and black biker gloves encourages you to capture your portrait Lagerfeld style and upload it to your social media accounts. It's the perfect way to encourage people to interact and simultaneously turn Karl Lagerfeld's enterprise into a social business.