Karim Rashid Creates Watches That are Youthful and Futuristic

By: Christopher DeLuca - Published: • References: karimrashid & psfk
Karim Rashid is at it again with another phenomenal design concept -- this time bringing his creativity and ingenuity to timepieces. The designer has created some futuristic looking watches that have a very distinct oval face. The watches are made out of polyurethane.

What I particularly like about this series of watches called ‘Jak’ by designer Karim Rashid is how aesthetically compelling they are. I would certainly like to pick up one of these remarkable wrist accessories for myself. The oval shape of these watches seems to be inspired by the look of an egg. It should also be noted that the watch comes in a range of colors.

Implications - Youth consumers have a strong predilection new design that feels fresh and futuristic. This stems from a desire to be on the cutting-edge and experience something entirely different from the past. Companies ought to take this mindset into account when creating products for this demographic.

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Concept: Karim Rashid
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Segment: Males, 12-35
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