Superstar

These Karen Walker Sunglasses are Marketed with Captivating Models

By: Emilie Picillo - Published: Jan 29, 2014 • References: karenwalker and refinery29
Karen Walker sunglasses are coming out with an unexpected artistic twist as her lookbook features them on Kenyan artisans. The campaign makes one want to stop and stare; titled 'Visible,' it really is a work of art that's worth a moment of adoration.

Not only are the shades beautiful, the models are as well, featuring a mixing pot of face shapes and age groups that make this sunglass line a truly marketable product. Walker enlisted Kenya-based artisans like machinists, cutters, tailors, production managers and metal workers who have acquired craft skills through the Ethical Fashion Initiative to highlight her latest eye-popping designs.

The collection is built upon strong, exaggerated shapes and vibrant colors, a perfect match for anyone with a sense of humor and versatile complexion. The lookbook puts emphasis on the artists as much as the frames.