The Karen Walker Summer 2013 Campaign Captures Chic Children

By: Jana Pijak - Published: Aug 29, 2013 • References: karenwalkereyewear & wwd
Entitled ‘Forever’, the second Karen Walker Summer 2013 ad campaign employs chic children as its models. Photographer Derek Henderson captures a cast of fashionable kindergardeners ranging from 3 to 5 years in age, following up the label’s previous campaign that featured blogger Ari Seth Cohen’s Advanced Style icons aged between 65 and 92.

Models Claudia, Tyler, Elise and Alice-Rose sport Karen Walker’s exaggerated and geometric sunnies that range from $300 t0 $350 in price. These expressive advertorial stars are lensed amidst a stark studio setting while wearing the designer’s Siouxsie, Underground, Rowdy and Peek-a-boo eyewear editions.

Exuding an air of optimism and playfulness, the Karen Walker Summer 2013 collection is brought to life by its young and carefree campaign models. Stats for Kindergarden Fashionista Ads Trending: Older & Average
Research: 4,640 clicks in 142 w
Interest: 1.9 minutes
Concept: Karen Walker Summer 2013
Related: 109 examples / 84 photos
Segment: Neutral, 18-55
Comparison Set: 40 similar articles, including: washed-out sunglasses lookbooks, antenna eyewear advertorials, and granny-modeled sunglasses.